PRIORI DNA Repair & Protect Cream

It is a rich, 24-hour moisturiser — formerly known as DNA Intense Recovery Creme — that helps shield the skin from everyday aggressors while deeply hydrating and calming. It combines DNA repair enzymes, butterfly bush extract (Soliberine) and antioxidant vitamins C and E for soft, comfortable, healthy-looking skin.

Yes. PRIORI has simply renamed DNA Intense Recovery Creme to DNA Repair & Protect Cream. It is the same much-loved formula, now under a clearer name.

It suits all skin types and is especially well suited to delicate, sun-stressed or over-treated skin that needs extra hydration, comfort and protection.

Use it as the final step of your routine, after cleansing and any serums or correctors. Its rich texture seals in your other products and locks in moisture.

Yes. It is a 24-hour cream designed to be used once or twice daily — morning, night, or both — depending on your skin's needs.

Yes. Butterfly bush extract (Soliberine) helps defend the skin against modern-day aggressors such as HEV blue light from electronics, pollution, and everyday urban and outdoor exposure.

Absolutely. The formula is rich and effective enough to be applied to clean skin on its own, without a PRIORI corrector — though it also layers beautifully over serums.

Yes. PRIORI is PETA-certified cruelty free, and its formulas are free from parabens and fragrance. The brand is proudly made in the USA.

This moisturiser contains no retinol or exfoliating acids, so it is generally considered suitable to use during pregnancy and breastfeeding. As with any skincare product, we recommend checking with your GP or midwife if you have any concerns.